Alder·Dispatch

Why Trade Contractors Get Company Profiles Wrong

Notes on aggregator feeds · Review profiles, briefly

Begin With the Records You Already Have

Local business records for law firms

Understanding Online Mentions

Listed elsewhere

Audit At the Begin of Every Quarter, Not Once

Where the agency of record has changed twice, expect a misplaced service area somewhere in the profile. In practice, local search rewards the ordinary and the verifiable more than it rewards the novel. Just as important, think of NAP records as the paperwork business data providers verify before they trust a listing.

Why Family-run Shops Lose Ground Without Noticing

Avoiding a misplaced service area
A citation is any place on the web where the core contact record surfaces for {entity_s}.
Location pages for regional franchises
Broadly, aggregator feeds are the online records that carry the opening hours for {entity_s}.
Checking the accessibility details
Review profiles form the connective tissue between a website and the wider local web.
The short list
What follows from this is that what counts as a citation is broader than most owners assume: location pages qualify too.